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Traditionally, sales and marketing have always been considered as two separate business functions.   While marketing relates to creating awareness amongst your potential target prospects, generating interest and desire in your brand, products or services, Selling refers to the set of defined activities that convert a cold, warm or hot prospect into a paid customer. […]

Studies show that more than 64% of today’s salespeople, entrepreneurs, solopreneurs have had little to no formal sales training or coaching, given that selling skill is the #1 skill required for any business owner or salesperson to thrive in business or in their careers. As a result, they use sales methods that have come about […]